KDA, an exciting new research and insight consultancy.

Straight talking Krish Kara, Bob Dance and Carol Ashby, are a unique blend of experience and skills in market research, communications and
client insight.

We say it as it is, because that’s the only way to improve our client’s business performance.

We work with you to find the commercial insights that are right for your business and deliver success. Our commitment is to deliver fast, straight talking advice, derived from tailored consumer and market research. We specialise in helping businesses:

    Optimise their sales
    Optimise their range
    Identify successful new products
    Measure the effectiveness of their brand and channel strategy
    Understand and affect shopper behaviour

We have delivered success for clients in areas such as consumer electronics and mobiles, food and beverages, luxury goods,
alcohol and fuel.